Project: Gary Player Invitational
Clients: Wasserman Media Group/Abu Dhabi Sports Council
Location: Saadiyat Links Golf Club, Abu Dhabi, UAE
Deliverables: 20-second videos for Instagram/Twitter
When Gary Player brought his celebrity pro-am golf tournament to Abu Dhabi, media971 deployed four crews on the course to make three separate films, including a half-hour documentary. Using the same raw video, we also offered updates on social media throughout the day.
We produced 15 films for different outlets, using consistent theme music, simple on-screen captions and finishing with GPI branding.