Project: Gary Player Invitational Golf Event
Client: Wasserman Media Group/Abu Dhabi Sports Council
Location: Saadiyat Links Golf Club, Abu Dhabi, UAE
Deliverables: Broadcast documentary/online video/social media coverage
World-famous golfer Gary Player staged the Middle East’s first edition of his GPI celebrity pro-am charity event at the course he designed in Abu Dhabi. Wasserman Media Group, a leading sports agency, asked media971 to shoot a series of films for the Abu Dhabi Sports Council, the promoters of the event.
We spent three days filming with Mr Player, flying with him from Dubai to Abu Dhabi by helicopter and joining him to visit a centre for the disabled, which would benefit from his fundraising.
On the day of the event we deployed four crews on the course, targeting top players and sporting celebrities. Particularly effective was shooting professionals on the tee in 4k with high frame rates, producing great slow-motion images. We produced constant video updates all day on Instagram. And armed with walkie-talkies and buggies, we made sure to capture the winning putt!
From ten hours of raw footage, we produced the following:
- half-hour documentary for Abu Dhabi Sports Channel and other outlets
- four minute online film for Black Knight International, Gary Player’s company
- 90-second film for YouTube
- series of short social media inserts.