Project: IHC University
Location: Dubai, UAE
Deliverables: Online and promotional video
IHC was a newly-established Dubai university offering students a transition between education systems in the Middle East/Eastern Europe and leading American universities.
media971 were commissioned to produce a film to use online and for presentations to business partners and prospective students.
With a group of such engaging and articulate students, we simply let them tell the story. We only hear their voices, and those of their tutors.
Shooting on a high-end 4k camera, the interviews have a distinctive shallow depth of field. We also exploited the University’s stunning views of the Burj Khalifa to create a film designed to attract and impress potential students.